I redefined John Lewis’ Instagram presence, developing updated guidelines and templates focused on typography, motion, shoot direction, and creative reuse of existing imagery through collage and animated type.
Franchise - Loved by You Highlighting key products using images found on the JL website.
Franchise - Trending Now Trending products and/or themes in different departments.
Franchise - Brands We Love Streetwear trend direction. Concept work only — imagery not shot by John Lewis..
Franchise - Partners Picks Product-focused Stories for JL Partners, driving traffic to editorial content.
Feed Mockups A proposed future look for the John Lewis feed, combining exclusive shoots with a consistent collage style carried over from Stories.
